Round-up non-profit expands micro-donation options to salaries

Ever since Barak Obama managed to raise $6.9 million out of $25 million through small donations on the web, 92% of which were $100 or less, many involved in the non-profit world started to understand the potential of crowd sourcing small “micro-donations” instead of, or in addition to, the traditional approach of getting small numbers of large donations. Micro-donations are generally under $10 per person, with the idea being to crowdsource very large numbers of donors. A good example of an organization that maximizes the potential of micro-donations is Kiva. Kiva’s fund-raising activity takes place almost exclusively on the web, where it allows donors to make small donations to finance small businesses in developing countries. Kiva uses the web and social media brilliantly (their email newsletter is one of the best I’ve seen), and their emphasis on the fact that donations are “person-to-person,” and the transparent nature of their enterprise succinctly represents the personal culture that users of social media expect and appreciate. Reas More